Art direction
M&C Saatchi / Steffen Jagenburg / Coca-Cola / Bildschöne Bücher
Berlin, Germany

This large format book consists of photographs shot during the shooting of the “Heimspiel” TV spot. Lines of chalk were drawn on the ground across Germany, turning the entire country into a gigantic football field. All kinds of people join in and come together in anticipation of hosting the 2006 football world cup. The Art Directors Club für Deutschland awarded the “Heimspiel” book a Silver Nail for Corporate Publishing and a Special Mention for Information Media. Photography by Steffen Jagenburg, 35x27cm.