Neurotitan focuses on emerging artists, music labels and publishers; exhibits and sells their work. The identity furthers this activity by featuring one artist on each item produced. The staff is involved in choosing an artist and character that communicate a welcoming attitude. Neurotitan is alternative: a grassroots cultural center in a gentrified area. A loose visual system fits: a consistent set of elements makes the identity recognisable and enables spontaneity, fun and progress. With Clio Chaffardon, CX Huth, Nepomuk, Studio Chu, Tec, We Dream of Meat, Wiyumi.