50 Jahre Élysée-Vertrag
SLANG designed the logo for „50 ans du traité de l’Élysée – 50 Jahre Élysée-Vertrag“. Our work was selected from proposals by 6 agencies that parti- cipated in the call for entries.
Commissioned by the departments of foreign affairs of France and Germany, the logo marks the 50th anniversary of the Élysée Treaty, signed by Charles de Gaulle and Konrad Adenauer in 1963. Also known as the Treaty of Friendship, this engagement sealed a new beginning in relations between the two countries.
We concentrated on the theme of convergence of France and Germany. The flags approach each other and merge. The resulting image illustrates a rendezvous between France and Germany; a place of friendship and exchange.
The inauguration of the French-German year was held on January 22 at the Philharmonic in Berlin, attended by the heads of state of both countries. Throughout 2013, the logo has been used on a variety of communication materials for over 1,200 events worldwide!