Objects of Value

ad campaign, photography
London, UK

Artfacts.net ranks artists according to their exhibition history. This print ad campaign or 2014 focusses on Artfacts.net’s unique method and asks the question: „What makes this an object of value?“ Iconic works of art by well-known artists such as Jeff Koons, Joseph Beuys, and Dan Flavin were copied and rudimentary, scaled-down imitations were produced and created. The campaign diverts attention away from the materiality of a work and implies that the answer to the question lies in an artist’s conceptual work, career, and attention received from institutions and curators. Sales, auction results and monetary value of a work do not enter into the equation.

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