objects of value

ad campaign, photography
London, UK

This print campaign focusses on Artfacts.net’s unique method and asks the question: What makes this an object of value? Iconic artworks are copied and rudimentary, scaled-down imitations are produced. The campaign diverts attention away from the materiality of a work and implies that the answer to the question lies in an artist’s conceptual work, career, and attention received from institutions and curators.